From the time we’re old enough to walk, society teaches us to work hard, think for ourselves and above all else, never succumb to peer-pressure. Yet, as we grow older and less confident in ourselves, we find it easier to simply follow along with what everyone else is doing, a phenomenon known as the Herd Mentality.

This phenomenon is most obvious when it comes to our money. Like clueless Cows led to slaughter we give the Financial World our money because that’s what everyone else is doing. The result: we all the sudden wake up to discover that they’ve made more money on our money than we have!

If you’re tired of drinking downstream from the rest of the herd, then read this book. Don’t Follow the Herd will give you valuable insight into the Financial World and how to avoid the 7 Costly Mistakes that people make with their money. You will regain control of your money and your financial future.


As the author and creator of The WorryFree Retirement®, Tony Walker has helped thousands of people break free from the Financial Herd. His expertise and training in psychology, communications, and finance coupled with an easy-to-understand approach to money and life provides Americans with a unique perspective that few financial advisors possess.

His daily work in the financial trenches allows Tony to have a real pulse on what Americans are going through what’s working and what’s not. As an author, filmmaker, and financial advisor, Tony is well known for his weekly appearances on NBC affiliate WAVE3 TV in Louisville Kentucky as he answers retirement questions from a weekly audience of over 600 thousand households. Tony is a good friend of David’s and is a frequent guest on The David Lukas Show. 

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